The New F*Word
The New F*Word (F for Fractional Finance)
What It Really Takes to Grow a Fractional CFO Firm
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What It Really Takes to Grow a Fractional CFO Firm

Curious about ditching a cushy corporate finance gig for the wild ride of a fractional CFO business? I sat down with Kat Willem-Kent, a trailblazer who traded a top firm for Fractional Finance, growing it from a one-woman show to a seven-strong team with HR disruption in her sights. Over lunch in London, she sparked the idea and mapped it out in a sunny Paddington square. Kat’s story is raw—bold leaps, scaling chaos, and balancing family life, all spiked with energy healing and manifestation.

In this episode, she dishes on recruiting CFOs, managing client demands, and her killer tech stack (Xero, Fathom, Float). Beyond numbers, Kat’s driven by purpose, blending personal growth with big plans. Our conversation is punchy, real, and loaded with insights for entrepreneurs, finance nerds, or anyone hungry for a fresh take on business.

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