How can fractional finance leadership transform small businesses, and why is the role of a fractional CFO so vital? In this episode of The New F* Word podcast, I speak with Nikole Mackenzie founder of Momentum Accounting, as we explore how outsourced financial services are reshaping the way small businesses manage their finances.
Nikole shares her journey from traditional public accounting to launching Momentum Accounting in 2017, a company that helps businesses with revenue ranging from $1 to $10 million streamline their financial operations. We discuss the many reasons business owners turn to fractional CFO services, often out of frustration or urgent need, and how Nikole uses educational content to build trust and showcase the value her services provide.
We also dive into the tools and strategies that have helped Nikole grow her business, such as her innovative cash potential calculator, and how she effectively uses marketing and branding to position Momentum Accounting as a leader in the fractional finance space. Nikole’s insights into managing a growing team and her vision for the future highlight how fractional finance can unlock growth and financial clarity for small businesses.
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